It all began in the early 80s with a revolutionary concept: their creative, slightly provocative, very colourful design, movement and lightweight construction mystified the public. Since then, swatch has grown to become a leading Swiss watchmaker and a brand famous throughout the world.

From art to sport

Swatch never fails to astonish with innovative models that are often created together with artists of the most varied genres. Thanks to its important involvement in the world of sport – for example at snowboarding, surfing or beach volleyball events – the company is very much present also in this field.

Ground floor