Four personalities, one Kaufhaus Tyrol: Meet our Brand Faces!

They love fashion, bring tons of personality, and are excited to show you Kaufhaus Tyrol from a personal perspective: Our four Brand Faces are set! After numerous applications and a well-attended pop-up casting during Shopping Night on October 2, 2026, the jury made its decision. And because the choice was anything but easy, we’re thrilled to welcome four new faces who will join us for the next three years.

Who are our Brand Faces? What connects them to Kaufhaus Tyrol and what are they most looking forward to? We asked – and now we’re introducing you to our four new faces.

Viktoria is from the Stubai Valley and, as the GenZ Brand Face, brings fresh energy and lots of positivity. For her, fashion is much more than just following trends: “My outfit shows how I feel right now. You can express yourself in so many different ways, and that’s what I love about fashion.” Even in everyday life, it’s important to her to approach people with positive energy.

Why did she apply to be a Brand Face? Simple: because fashion is her passion and she had the courage to try something new: “I hope I can motivate and inspire others. Being part of this makes me incredibly happy and I can’t wait to get started!” Viktoria has had a special connection to Kaufhaus Tyrol since childhood. “Kaufhaus Tyrol has been part of my life for as long as I can remember. I used to shop here as a kid, so it’s a place full of memories where I just feel good.” All the more special that she now gets to represent this familiar place as one of our Brand Faces.

Tobias was born in Munich and now lives in the Tyrolean lowlands. He’s sporty, loves being active, and is always open to new experiences – the perfect qualities to bring fresh perspectives as the Male Brand Face to Kaufhaus Tyrol’s communications. Tobias got the idea to become part of the Kaufhaus Tyrol family after a Christmas photo shoot with his wife two years ago. That’s when he first became interested. Now he wanted to take the chance to step in front of the camera himself.

What impresses him most about Kaufhaus Tyrol? Definitely the variety! “The versatility, the huge selection of stores, and the chance to find something for every occasion,” Tobias especially appreciates. Whether it’s a new outfit, something for everyday life, or a look for a special event – he finds plenty of inspiration here. And who knows, maybe over the next three years Tobias will share some styling tips for men with us!

Isabell strengthens our GenZ team; she’s from the beautiful Alpbach Valley. She brings one of her greatest strengths: her optimism, which guides her through everyday life. Add to that her passion for social media, current trends, and of course, shopping. It was clear to her right away that Isabell is a perfect fit for us. “Since I love being in front of the camera in my free time, follow social media trends, and really enjoy shopping, Kaufhaus Tyrol, as one of the most famous shopping centers, is a great match for me! That’s why I wanted to try my luck as a GenZ Brand Face. And what can I say, it worked!”

We think: That sounds like a match! And Isabell has a little, honest shopping fact that many of us probably know all too well. What makes Kaufhaus Tyrol special for her? “You never leave Kaufhaus Tyrol empty-handed.”

Silvia is from Lienz in East Tyrol. As a secretary, she works with all kinds of people. Their stories and concerns move her, and her colleagues appreciate her as a helpful and friendly personality. In her free time, she’s active: Silvia does sports and loves to let loose to cool music, especially Zumba.

When it comes to fashion, she knows exactly what’s up: She’s fashion-savvy, cares about her appearance, and has appreciated Kaufhaus Tyrol for many years. Whenever she comes to Innsbruck, her first stop is always here. She’s especially drawn to the variety of stores, the selection of brands, and the inviting presentation of the latest trends. For Silvia, Kaufhaus Tyrol has a very special vibe: “Kaufhaus Tyrol has a charming elegance, you instantly fall for its charm and never leave without full shopping bags.”

By the way, she owes being one of the faces of this special place to a spontaneous decision – and her family. Her daughter and mother convinced her to go to the casting. Luckily! Silvia is super excited about being chosen and is looking forward to the upcoming photo shoots. She especially loves the chance to present this amazing Kaufhaus.

Whether young or young at heart, sporty or style-conscious: Our four Brand Faces show how diverse fashion can be and how different the people are who bring Kaufhaus Tyrol to life. What unites them is their passion for fashion, their personal connection to Kaufhaus Tyrol, and their excitement for new experiences.

We’re really happy to have Viktoria, Tobias, Isabell, and Silvia with us for the next three years. Together, they’ll showcase Kaufhaus Tyrol from different perspectives, discover trends, and hopefully inspire many of you.