Experience Tirol

Dive into the fascination of Tirol. One hour full of magical moments. EXPERIENCE TIROL excites all ages with cutting-edge technology, breathtaking film footage, and a captivating story.

One thing is clear: if you love Tirol, you have to visit EXPERIENCE TIROL. Never before has it been possible to get to know the land and its people so intensely and in such a short time. And all at a pleasant 22 degrees. No matter if it’s winter or summer. Five lovingly designed rooms are waiting for you.

Alongside an emotional story that connects all five rooms into one big experience, you’ll dive deeper into the themes of history, culture, art, sports, and nature. A dedicated Virtual Reality room lets you travel back in time to meet Ötzi, Emperor Maximilian, and Andreas Hofer. Magical holograms showcase Tyrolean traditions like never before. In the Immersive Theatre with its 360-degree projections, you’ll soar over the highest peaks and journey through all four seasons. An experience that regularly fascinates and moves visitors.

You’ll find the multimedia experience show on OG2 of Kaufhaus Tyrol. Right in the center of Innsbruck. Close to the Old Town. Set off on a journey across more than 500 square meters through the history of Tirol, discover art and culture, marvel at sights, and feel the emotion.

Shows start every 20 minutes. Open daily.

The new way to experience Tirol. This is EXPERIENCE TIROL.